XpertVu Analytics – Delivering the Insight You Need to Make the Best Management Decisions
Analyze Service Usage and Manage Quality
Mariner XpertVu Analytics is a management toolkit that tracks customer activity at the viewing level to offer the network and service management and marketing teams valuable viewer metrics.
- Provides objective and detailed data: Establish baseline metrics for service planning and change management, then execute those plans knowing what to expect.
- Avoid unnecessary work: Better data means better management directions, helping you avoid unnecessary and misdirected work.
- Improve the effectiveness of your marketing campaigns: Understand what your customers are experiencing and how they’re interacting with your network to develop more targeted marketing campaigns.
- Enhance targeted advertising-based revenue streams: Provide user-activity metrics and market statistics to advertisers and the networks.
- Gain viewership insight: Understand how your content is supporting your business, and when it’s not.
- Benchmark continuous improvements: Spot service quality trends and take management action to correct.
• Provides business decision ready data to answer business problems
- Data Stitching – Events from various data sources are stitched together at the device level to enable a comprehensive view of the consumer experience.
- Data Optimization – Data is stored in ‘business decision’ format.
- Data Value – Data is summarized to relevant nodes to enable business decision data mining.
- Enable the resources, with the business problem context, to ask & answer their own questions.