Management & Marketing

Management & Marketing

XpertVu Analytics – Delivering the Insight You Need to Make the Best Management Decisions

Analyze Service Usage and Manage Quality

Mariner XpertVu Analytics is a management toolkit that tracks customer activity at the viewing level to offer the network and service management and marketing teams valuable viewer metrics.

  • Provides objective and detailed data: Establish baseline metrics for service planning and change management, then execute those plans knowing what to expect.
  • Avoid unnecessary work: Better data means better management directions, helping you avoid unnecessary and misdirected work.
  • Improve the effectiveness of your marketing campaigns: Understand what your customers are experiencing and how they’re interacting with your network to develop more targeted marketing campaigns.
  • Enhance targeted advertising-based revenue streams: Provide user-activity metrics and market statistics to advertisers and the networks.
  • Gain viewership insight: Understand how your content is supporting your business, and when it’s not.
  • Benchmark continuous improvements: Spot service quality trends and take management action to correct.

Technical Specs

•      Provides business decision ready data to answer business problems

  • Data Stitching – Events from various data sources are stitched together at the device level to enable a comprehensive view of the consumer experience.
  • Data Optimization – Data is stored in ‘business decision’ format.
  • Data Value – Data is summarized to relevant nodes to enable business decision data mining.
  • Enable the resources, with the business problem context, to ask & answer their own questions.