MarketVu Use Case

Usability Problem example:

• Issue: PVR usage varies considerably across various regions

• Process: Marketing leverages xVu to analyze the configurations being used by the customers with higher than average PVR usage. xVu identifies that the majority of these customers have an upgraded user guide with known usability improvements. Marketing determines that the upgrade simplifies the ordering process. The user guide rollout is accelerated.

• Impact: Making the correction fuels PVR revenue (a key top line contributor), and corrects a customer satisfaction issue.